Branded sender
Rich formats
Useful actions

RCS

Bring brand identity, rich cards, carousels and useful actions into the native messaging app. Manage Sender, templates and sending in one workspace.

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Branded sender: Identity designed before launch
Rich formats: Text, files, cards and carousels
Useful actions: Buttons and suggested replies

Illustrative conversation · No real requests

From brand identity to meaningful action.

Bring Sender setup, rich templates, message delivery and insights together.

Start with a recognisable sender.Create a Sender with brand name, color, logo, banner, support contacts and policy links.

Sample BrandBrand profile

SupportContacts · Policy links

Choose the right message format.Build text or file messages and manage reusable approved templates.

File

TextYour card, your next step

Rich card

Carousel

Show more in a rich card.Pair image or video with a title, description and tap-ready action.

Your card, your next stepView card details

Rich card

Let customers browse.Use a carousel to present a small, navigable set of options.

Financial servicesView card details

Mobility servicesFind a station

Make the next step easy.Add card buttons and suggested actions where supported by the template and market.

Your card, your next step

View card details

Need support

Send with control and trace results.Select country, Sender and template, import recipients, pace the send, then query details.

Schedule + sending pace

Send
Records
Events

One channel.
Different moments.

Put high-impact images, service information and useful actions together in the native inbox. Customers can browse, choose and respond without losing the context of the conversation.

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Event experience

Combine event imagery with ticket details, a direct link and a timely reply.

Mobility services

Share a service update, then help customers find a station or respond in one tap.

Financial services

A rich card can present a clear update, a detail link and a quick path to support.

Illustrative flows · No real requests.

DEVELOPER EXPERIENCE

Build richer conversations with one API.

Send text, files, rich cards, carousels and templates; connect delivery, read, click and inbound events to your systems.

View Docs

rcs-payload.jsonJSON

{
"productKey": "rcs_market",
"message": {
"type": "CARD",
"cardMsg": {
"orientation": "VERTICAL",
"content": {
"title": "Explore card services",
"suggestions": [{
"type": "OPEN_URL",
"text": "View card details",
"postbackData": "card_details",
"url": "https://example.com/card"
}]
}
}
}
}

Core payload fields · authentication and recipients configured separately

Four steps to a branded conversation.

A simple path from channel setup to your first customer conversation.

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Create Sender
Set up your brand profile and target market, then use that Sender for your template.
Prepare template
Build a text, file, rich card or carousel template to submit for review.
Confirm launch
Complete Sender and template review and confirm market requirements before sending.
Send and learn
Send with the approved template, then check the send record and delivery results.

Questions before you get started

Everything you need to know before getting started.

Is RCS available everywhere?

No. Sender launch, destination networks, devices and available actions vary by market. Confirm the target market before promising a reach number.

Can RCS be paired with SMS fallback?

Yes, SMS fallback can be configured for supported failure conditions. Your team can choose the channel strategy that fits each market and customer journey.

Can rich cards include image or video?

Rich cards can present image or video content. Media specifications and approval requirements vary by market and message format.

What should I confirm before launching?

Sender launch, network support and recipient capability need separate confirmation.

What needs to be reviewed before sending?

Complete Sender and template review before launching a branded RCS campaign.